Social Media Digital Marketing

What is Social Media?

The word “social media” is commonly used in the business world to describe websites and software programs that provide an online environment for people to connect, communicate, and share. However, it’s also used by individuals to stay in touch with friends and family. This is especially true when you consider that social media has over 4.5 billion users worldwide.

The best way to describe what social media is, is to say it’s a virtual space that’s largely created and maintained by individual’s. A few of the more popular examples include Facebook, Twitter, Instagram, and YouTube.

The name “social media” is derived from the concept of the social network, which is a group of individuals with similar interests or professions. Depending on the site, you may find yourself in a discussion about a variety of subjects.

Social media is a useful tool for companies to reach out to their customers, improve customer service, or drive sales. As a matter of fact, it’s a popular tool for government agencies as well. Many governments use SM to engage constituents and promote their services.

The best part is that a lot of these sites are free. For instance, Instagram allows you to share photos and apply digital filters to them. Also, the social media world is awash with user-generated content. In addition, there are a number of apps and programs that enable you to communicate with other users or find out what your friends are doing.



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